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Lana Del Rey - Born to Die


American singer-songwriters are exceptionally radical. If there is hip-hop at the one edge, the other edge is occupied by singer-songwriters in the US. As much as one goes down, singer-songwriters climb up. Lana Del Rey, with her (or thanks to her?) "purely attractive image" and uncannily nostalgic voice, is the one who is recently carrying the flag of "singer-songwriter society" of the US up and up. What I believe is that it is possible to categorize American youth into two: The fans of Katy Perry and the young people who listen to Lana Del Rey with great admiration.

I want to share the last single, also last video, of Lana Del Rey, which is set to be released worldwide on 31 January 2012. I can utterly say that this video and the song will be one of the best of the 2012 among singer-songwriters of whole world. It is an aspiring beginning for the new year.



#indie #electronic

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Like Mercury, the planet, we are split into two. The half of us freezes in endless darkness, while the other half glitters with a perfect shade of orange under the rays of our one and only sun. We thus become the Mercurials. We live through different tones of life, swinging from ice to fire. Mercurial Tones is a music academy that seeks to unearth this cacophony of emotions so as to be able to express them without losing their overwhelming sway.   

Mercurial Tones,
Stockholm, Sweden
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